The web page of Electronic Marketing Success (http://electronicmarketingsuccess.com/ ) does very well at AIDA. AIDA stands for Attention, Interest, Desire, Action.
Attention
THe home page First get viewers' attention by a picture of Swiss Army Knife. Without attention, you can hardly persuade them of anything. The pictture is a good way to surprise viewers.
When the viewers open a web page, the first few seconds are essential as they
will listen most then and rapidly decide whether you are worth giving further
attention.The Picture grab the person's attention immediately and express the basic information of the web page.
Interest
Once you have their attention, sustain that attention by getting the other
person interested. This web page get viewers interset from the different volumes.
The modules are very clear Which can arouse the interests. It is better than all content in a same page.
Desire
Once the viewers are interested in you and what you have to say, then next step is to create a desire in them for what you want them to do. This page
can make viewers recognize that they have a desire. Desire is a
motivation to act and leads towards the next stage.
There are many aspects that arouses the viewers' desire:
Action
This is the magic stage when they take action on their desires and actually
buy the product or agree to your proposals. This web page offfers convinent service and detailed description how to buy the products.
the Web page summarizes the problem the sellers are solving for them and how what constumers are proposing
solves that problem.
Attention
THe home page First get viewers' attention by a picture of Swiss Army Knife. Without attention, you can hardly persuade them of anything. The pictture is a good way to surprise viewers.
When the viewers open a web page, the first few seconds are essential as they
will listen most then and rapidly decide whether you are worth giving further
attention.The Picture grab the person's attention immediately and express the basic information of the web page.
Interest
Once you have their attention, sustain that attention by getting the other
person interested. This web page get viewers interset from the different volumes.
The modules are very clear Which can arouse the interests. It is better than all content in a same page.
Desire
Once the viewers are interested in you and what you have to say, then next step is to create a desire in them for what you want them to do. This page
can make viewers recognize that they have a desire. Desire is a
motivation to act and leads towards the next stage.
There are many aspects that arouses the viewers' desire:
- Showing them how the item to be desired will not be available for long
(Scarcity
principle). - Showing how other people approve of the item and have acquired it for
themselves. - Showing them how what you have to offer will solve some of their
problems.
Action
This is the magic stage when they take action on their desires and actually
buy the product or agree to your proposals. This web page offfers convinent service and detailed description how to buy the products.
the Web page summarizes the problem the sellers are solving for them and how what constumers are proposing
solves that problem.
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